Missing girl Bethany Neville found as the 2013 National Missing Persons Week commences
The 2013 National Missing Persons Week (NMPW) campaign is off to the best possible start with the locating of missing 14-year old, Bethany Neville, who features in this year’s outdoor advertising campaign. Neville was last seen in March this year and has now been reunited with her parents.
Says Charmaine Moldrich, CEO of the Outdoor Media Association (OMA): “We are so happy to hear this great news and to learn that Bethany is safe and well.
“The OMA is proud to support this very important campaign for a fifth year. Outdoor advertising is seen by 90% of the population, and is therefore a great way to broadcast this vital information. We hope the campaign will raise awareness for all missing person cases.”
The 2013 advertising campaign also focuses on another missing person Neil Hinkley who was last seen in Umina in the Central Coast of NSW.
Says Moldrich: “A significant portion of this year’s donated advertising space is digital – this means we have been able to update the artwork very quickly to promote the great news that Bethany has been found.
“In the United States, digital billboards and Out-of-Home advertising have been adopted in similar situations with great success – AMBER alerts are used to help locate missing children and the FBI utilises digital to target areas where criminals may be active. This quick time response that digital inventory allows for is an exciting part of the outdoor industry’s future.”
NSW Police assistant commissioner Peter Barrie thanked the OMA for their ongoing support and contribution. “This advertising is invaluable in raising the public awareness of missing persons. A picture truly is worth one thousand words in our search for missing persons.”
A staggering 35,000 people are reported missing each year in Australia – that figure equates to one person every 15 minutes. This is an issue that has the potential to affect anyone, irrespective of age, gender, sexuality, culture, profession or educational background. Missing person cases are a great toll on family and friends, reiterating the importance of the NMPW campaign.
In 2013 OMA members have generously donated over $210,000 in free advertising space. Participating companies include APN Outdoor, JCDecaux, oOh! Media, ROVA and Torchmedia. Printing services were provided by Cactus Imaging and Omnigraphics.
NMPW runs from 28 July to 3 August – For more information on the campaign visit: www.missingpersons.gov.au.
3 Comments
Incredible results. Congratulations!
Great result, though Channel Ten is taking the credit for it here: http://www.dailytelegraph.com.au/news/nsw/missing-teen-bethany-neville-found-alive-and-well-after-four-months/story-fni0cx12-1226683921159
If I wanted hear about 13 y.o. caravan park ‘mum and dad hate my boyfriend’ runaways, I would watch crime-stoppers or go to Campbelltown station. I don’t see what this article is doing on this blog. Nobody here has seen these bogans unless they’ve somehow been at North Bondi Italian.