Nature’s Own launches latest spot in ongoing Bear Grylls campaign via Arnold Furnace
Sanofi Consumer Healthcare and Arnold Furnace have launched the second TV spot in their Bear Grylls campaign for Nature’s Own.
The new spot highlights the challenge to get a good night’s sleep using the same ingredients as found in Nature’s Own Complete Sleep Advanced. Nature’s Own uses an army of scientists…Bear Grylls uses his bare hands.
Says Tom Spicer, executive creative director at Arnold Furnace: “This latest spot sees Bear pit himself against Nature’s Own again, and again he comes up short. Celebrities aren’t usually comfortable with having the mickey taken out of them but Bear was a good sport and requested only that the milk was almond milk. Personally I’d have been asking for a fresh boot. Hats off to frame store too – for making a field in Wales look like somewhere much more exotic.”
Mike Abbott, Sanofi Consumer Healthcare head of marketing said he was thrilled by the response to the new Nature’s Own Bear Grylls campaign.
Says Abbott: “The response to our first fish oil spot with Bear has been fantastic and generated a lot of consumer and customer excitement. This new spot will play a key part in driving our ongoing leadership in the natural sleep market.”
Creative Agency – Arnold Furnace team:
ECD – Tom Spicer
Writer – Cameron Brown
Art Director – Luke Duggan
GAD – Silvia Arrigoni
Account Director – Nicole Metcalf & Surungi Emily Hohol
Agency Producer – Monique Pardavi
Producer – Chris Hulsman
Head of Design – Darren Cole
Senior Designer – Nic Adamovich
Print Production – Warrick Nicholson
Client: Sanofi Consumer Health
Head of Marketing – Mike Abbott
Marketing Manager – Vanessa Burrow
Production Company – MJZ
Director – Rocky Morton
Editing – The Quarry London
Visual Effects – Frame Store
Sound design – Parv at Wave Studios
Photographer – Cory White
Image manipulation – Cream Studios
Packaging and Branding – Cowan
Media – Zenith Optimedia
4 Comments
Nice work
Way better than your average celeb endorsement
Initially I rubbished this campaign on the basis that Bear seemed to be willing to lend his name to just about anything and thus was trashing his own brand, but I’ve grown to like and admire this campaign. The fact that the idea and the line reinforce the brand is something sadly lacking in most advertising. Could run and run.
Where was this advertisement filmed? Thanks