OMD Sydney promotes group communications director Helen Walker to head of Fuse Sydney

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Helen Walker OMD Photo.jpgOMD has announced that Helen Walker (left) has been promoted to the Sydney head of OMD Fuse, OMD’s brand and content engagement team. Formerly group communications director for Fuse; Walker will lead a team of 11 brand and engagement specialists including OMD Word, OMD’s social media division.

Walker has over 10 years’ experience working across agencies in the UK and Australia. Her work for Nintendo at MEC London received numerous accolades including Gold in the Media Week Awards 2011, as well as wins at the Hollies Sponsorship Awards and Campaign Media Awards. Walker was also recognised in UK Media Weeks ’30 Under 30′.

Since joining OMD Sydney in 2011, Walker has been charged with overseeing the branded content and sponsorship campaigns for McDonald’s, including the ‘It’s a Knockout’ campaign which was recognised at last year’s Festival of Media Asia, and the Media Federation Awards.

Her latest promotion is testament to the strength of her performance over the last two years. Walker’s new role will see her driving increased innovation for our clients, maximising their investments with deeper consumer engagement at every touch-point.

Says Mark Jarrett, managing director OMD Sydney: “Helen is an outstanding talent. The skills she has demonstrated in creating smarter, deeper and more meaningful consumer engagement across our clients business, whilst providing coaching and mentorship to our NGen staff base internally, have positioned her as one of the strongest communications executive’s in the industry.”

Walker, will be taking over from Joanne Liddell who has led the Sydney Fuse Team for the last 3 years. Liddell has been instrumental in driving some of the team’s most innovative work including two Cannes Lions wins for Fantastic Noodles – Pimp my Kettle and McDonald’s Sponsorship of Australian Idol. Liddell is leaving with OMD’s gratitude and best wishes.

Says Jarrett: “Jo has been a key member of OMD for over 6 years. The strength of her leadership has helped position Fuse as one of the strongest brand and content engagement teams in the country. She leaves with our sincere thanks and we wish her well in her next role.” 

Liddell’s new role will be announced in the coming days.

Walker will report into Jarrett and her promotion is effective 1st August 2013.