Shabbadu – the agency you’ve never worked with hires Michael Farr – the guy you’ve never heard of

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IMG_2668.jpgRichmond specialist writing and concept development agency Shabbadu has hired Michael Farr (left) in a creative consultant role.

In his role as ‘creative consultant’ Farr will be working on a wide range of things in an ‘indefinable capacity’.

Says Chris Taylor, Shabbadu creative director: “While we appreciate that everyone else in the industry has better things to do than read about us welcoming a new member of staff aboard, we think that’s a perfect fit for what is generally a slow news day.

“And while Michael may not be a ‘household name’ yet, we ‘couldn’t be happier to have him here’ and we’re ‘really looking forward to the impact he’ll have on our growing list of clients’.”

While the hiring of Farr is big news for the agency, after having seen thousands of other such hiring press releases hit the industry websites over the years Taylor isn’t expecting a sudden uplift in business as a result.

Says Taylor: “We’re aiming for a couple of comments underneath the story, if it gets printed. And, if history is a guide, we’re confident all of those will be from Michael’s friends wishing him all the best or saying what a great bloke he is.”