Southern Cross Austereo promotes Zac Skulander to national director of media solutions

Southern Cross Austereo (SCA) has promoted Zac Skulander (left) to the role of national director of media solutions.

In this recent promotion from the head of strategy for the company’s Sydney operations, Skulander’s appointment is part of increased investment in industry leading client solutions for SCA.

Says Andrea Ingham, SCA national sales director: “Providing smart and meaningful multimedia ideas for our clients is a big focus. Zac’s appointment ensures we have a consistent and united strategic solutions offering nationally.”

 Says Skulander: “I’m very excited about this new role. SCA is an incredible company with some truly amazing assets. It’s a privilege to work on some of Australia’s most loved brands and I cannot wait to get stuck into this new role and contribute to SCA in whatever way I can.”

SCA is a leader in content creation, reaching over 95% of Australia’s population via its diverse multi-channelled media portfolio. With the ability to engage with audiences via radio, television and digital, the promotion of Skulander aims to move the company in the direction clients are demanding – big ideas in the entertainment space.  With some of the biggest stars in the industry, along with some of the best minds in media, Skulander will bring the business together, working across every single platform to ensure SCA is delivering the very best solutions in market.

Skulander has a strong agency and creative media background, notably within Fairfax Media and the Sydney Morning Herald. During his time with Fairfax, he was the recipient of the Hegarty Award for Newspaper Executive of the Year in 2011. Joining SCA’s sales team in 2012,  he has quickly demonstrated his innate ability to foster and drive innovative and market leading solutions in the Sydney market.