Telecom New Zealand unleashes high-speed Ultra Broadband with new campaign via Saatchi’s NZ

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Telecom New Zealand has brought its new high-speed Ultra Broadband range to market in full force, with the launch of its newest ad campaign via Saatchi & Saatchi New Zealand.

The 60″ spot, titled Waiting is Over, speaks to New Zealanders’ most loved uses for the Internet, and to our growing appetite for faster, more reliable connections. It captures a series of frozen moments, linked by their demand for unadulterated, ultra-fast broadband.

With the country’s largest Internet provider now offering Fibre and VDSL broadband, more Kiwis than ever will have the chance to enjoy a smooth and seamless Internet experience.

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Telecom’s GM of Brand, Communications and Digital, Kellie Nathan, said she’s thrilled with the new campaign: “Not only is this the most exciting comms work Telecom’s done in years, it’s some of the best work I’ve ever seen. There’s no doubt it’s going to deliver the sort of cut-through we are hoping for.”

“Executionally it feels like Telecom at its absolute best,” says Antonio Navas, ECD at Saatchi & Saatchi NZ. “We’re ecstatic that we’ve been able to bring such a great idea to life in such an impactful way.”

Navas said additional TV, radio, digital and outdoor executions will be rolling out over the coming weeks.

Telecom Ultra Broadband – ‘Waiting is Over’

Agency: Saatchi & Saatchi New Zealand

Client: Telecom New Zealand

Executive Creative Director: Antonio Navas

Creative Director: Nathan Cooper

Creative Team: Arnya Karaitiana & Phil Hickes

Agency Producer:  Jane Oak

Business Director: Ben Fielding

Account Director: Jen Murphy

Account Manager: Kate Taylor

Planner: Ben Fielding

Production Company: GoodOil

Director: Michael Spiccia

Executive Producer: Juliet Bishop

Cinematographer: Crighton Bone

Production Designer: Guy Treadgold

Editors: Drew Thompson / Michael Lonsdale

Post Production: Blackbird

VFX Supervisor: Nick Ponzoni

VFX Executive Producer: Anya Kruzmetra

Music Composition: Elliott Wheeler / Turning Studios

Audio Post: Franklin Rd