The Federal Gov launches spots for existing ‘Plan for Australian Jobs’ campaign via Ogilvy Sydney
Innovation, growth and business expansion are the central themes to a new Federal Government campaign that went live last week, aimed at supporting the Australian Government’s ‘Plan for Australian Jobs’.
Developed by a team from Ogilvy Sydney utilising production and digital experts from fellow-Ogilvy agencies One20 and DT, the campaign incorporates strategy, creative (television, radio and online) and brochures, and also utilises a new tagline “Australia Works – Let’s keep it that way”.
It brings to life the central strategies contained in the Australian Government’s Industry and Innovation Statement A Plan for Australian Jobs, which was launched in February this year. The Plan contains $1 billion worth of reforms to support industry and innovation and create jobs in Australia.
Ogilvy Sydney’s general manager Nathan Quailey said the 5-week campaign showcased the three pillars of the Jobs Plan; the introduction of new laws to help Australian businesses win more work on large domestic projects, the establishment of Industry Innovation Precincts to support collaboration and help make Australian businesses more competitive into the future ensuring our innovative ideas continue to be developed and sold to the world, and more assistance to small businesses to help them innovate, expand and employ even more people.
Says Quailey: “This campaign is about ensuring both business operators and the broader Australian public understand the key elements of the Jobs Plan and the assistance provided by the Australian Government to support industry development, innovation and jobs.
“To achieve this we’ve focussed firstly on Australia’s long-standing work ethic; that we’ve always been a nation of hard workers. We’ve then focussed on the fact that the Jobs Plan provides a blueprint for ensuring this hard work continues to pay off both now and in the future.”
Agency – Ogilvy Sydney
General Manager – Nathan Quailey
Account Manager – Gemma Troup
Creative Director – Shaun Branagan
Copywriter – Andrew Hankinson
Art Director- Anna Short
Agency – DT
Design Director – Jason Massarotto
Art Director – Dave Cashin
Designers – Steven Pham, Chris Dale
Flash Developer – Andy Miller
Group Account Director – Tony Vella
Senior Producer – Shruti Shukla
Producer – Peter Zakrzewski
Agency – ONE20
Director/DOP – Peter Bloomfield
TV Producer – Josh Jenkins
Finished Artists – Amy Varaine (Final Brochure) Chad Edwards (Layout Development)
Colourist – Parkar Akharlak
Print Producer – Paul Baron
Photography – Paul Blackmore, Sean Izzard
Media Agency – UM
8 Comments
Where’s the quote from Backy?
Giving jobs to Aussie companies – that’s bullshit for a start.
Ogilvy is WPP and hardly Australian and the production company ONE20 is Ogilvy’s internal company.
I doubt if any other production company even quoted and if they did having done all the due diligence, the usual story is agency “production company” would undercut them by a few dollars just to look kosher.
It’s unethical, if not criminal. Why do clients stand for it, especially the Australian Government?
This is just one of many Government funded campaigns that are effectively Labor Party campaign ads; which means every Australian tax-payer, as well as the unions, and party supporters, now has the pleasure of funding Labor’s election campaign.
why on earth is this on the blog? it is not creative advertising and quite frankly embarrassing for Ogilvy to be showcasing their “in-house” director.
Here here Charles Richards…..unethical indeed !!!!! Not hard I suppose when it’s run by people who no integrity themselves.
Charles Richards, you don’t have a clue about the quoting process on our project or the reason why we produced it this way. It was far from unethical and certainly not illegal.
Clearly you would be surprised to hear that we demanded this service and approach from our agency, as it was efficient and fully accountable.
We are thrilled with the creative results and collaborative process provided and we are seriously considering approaching future productions in this same manner.
Good luck to you and your ignorant opinions
aghast rhetoric aside,perhaps the government would like to explain to tax payers who own production companies,who’s taxes contribute to the campaign,how the process is fair. If you demanded this service,how can it be efficient and fully accountable if it is not put out to tender to other tax paying australian production companies. Has the government learnt nothing from the Eddie Obeid way of doing things.
We the Governement put our work out to tender between competing Advertising Agencies. That is our due dilegence. The Ad Agencies are the companies we then engage to produce the work. If they choose to put the work out for a subsequent tender that is up to them. It is usually done to indulge the creative process and find external companies to take he risk of guaranteeing delivery of the project for a fixed price. Often because the creative is over written for the budget. When was the last time you remember a job being awarded against the agencies recommendation.
Believe it or not there are also projects from time to time that simply do not have the time to allow that secondary indulgence.
If the job can be done on the budget provided and to the brief given then we have no reason to consult further.
We don’t ask the Agencies to triple bid their copywriting, or planning or photocopying. We ask them to work to our budget and our timeline and provide the service we demand. If they win the tender then they win the tender. We certainly don’t insist that the Agency out source the production if they are capable of providing the service.
I don’t think any of the crew or rental companies or post houses have a problem with who employs them. Would you suggest if we engaged your Production Company next time then you would provide us with a triple bid on every one of your suppliers or would you expect us to accept your choice of crew, catering, location scouts or mobile phone provider. Do your crew all drive Australian made cars. Would you shoot our ad on Australian made cameras and light the scenes with Australian made lights.
We understand that your sense of entitlement is making you feel hard done by. But the reality is you are too far down the supply chain to have a say in the matter.
Why don’t you let us know the name of your Production Company so we can check on your workers compensation, and make sure you are superannuating your employees properly and not siphoning off the cash to fill up your BMW. We always like to make sure our suppliers are paying all their tax and fulfiling all their legal obligations. If you want to open up your books to us and have a full forensic audit then we might consider putting you on our list of companies to consider for future tenders. You could look to forward biding directly along side major Ad Agencies and showing us all the errors of our ways.
The bait is in your court.
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