Wesley Mission picks independent digital design studio Lash Creative to create brand website
The creative team at Lash Creative has won a three-way pitch to be awarded the task of recreating the main website for Wesley Mission. Lash Creative will be handling the creative design and restructuring of the information hierarchy and user experience for the new website.
Says James Chung, Lash Creative’s managing director and founder: “The biggest challenge was to organise the huge amounts of content into a simple and intuitive structure to help not only the information architecture for the website, but also Wesley Mission’s internal web systems. We believe we won the pitch by understanding and communicating the strategic and practical steps of how this can all be achieved.”
He is looking forward to working with one of the largest Christian non-government community organisations in Australia which has operated for more than 200 years.
With over 130 programs, more than 1,800 staff and almost 2,500 volunteers – in addition to strong Federal and NSW Government partnerships – Wesley Mission supports a broad range of people in the community, from children, youth, and families, to older people and carers, to people struggling with financial challenges, homelessness, addiction, employment or mental health issues.
Wesley Mission’s executive manager, communications & fundraising, Fran Avon, said Wesley Mission was delighted to be working with Lash Creative on this critical project.
Says Avon: “Wesley Mission recognises the importance of our online presence in reaching out and communicating strategically to our diverse audiences.”