303Lowe Sydney snares Brian Dargan from the White Agency joining in the role of head of digital

303Lowe Sydney has snared highly regarded digital strategist Brian Dargan (left) from the White Agency, announcing he has joined the agency as head of digital.

Says Nick Cleaver, 303Lowe CEO: “Brian is an accomplished digital leader with immense credentials having worked on an array of blue chip brands most recently including Lion, Nestle, The Commonwealth Bank and Lexus.”

Dargan’s responsibilities at White included leadership of strategy, user experience, social media & data; previously he’s worked in London and Singapore for Digitas, AKQA & JWT/XM Asia Pacific working on clients that include Microsoft, Unilever, Shell, P&G, Audi and Stella Artois. At JWT/XM Dargan launched their Social Media Monitoring Lab PULSE to enable clients to better create, manage and monitor their social media strategies.

Says Dargan: “The digital future for brands all boils down to harnessing data and relationships to deliver growth. The more brands create and exploit digital platforms effectively, the stronger the consumer relationships and the more valuable the data they capture. The businesses that will win this future are the ones that understand it is dialogue that drives these digital connections. 303Lowe understand this and that excites me.”

Says Cleaver: “He is a persuasive digital strategist who prides himself at helping brands connect with consumers by exploiting digital platforms and data. We’re delighted to have him on board and see him adding significant value to key digital relationships such as with Qantas Frequent Flyer, Aussie and Harley Davidson. We see Brian as key to us making further investments in the expansion of our digital capabilities.”