Aquila launches mobile eBlog platform ‘Freestyle’ via The Vanguard Agency and digital agency G&C

Earlier this year, hybrid-advertising agency The Vanguard launched a lifestyle driven content platform titled ‘Freestyle‘ for fashion and iconic footwear brand Aquila.

Its first incarnation was in a printed form of a traditional broadsheet with content aimed at a capturing the journey of modern man. The broadsheet was well received and contributed to diverse brand exposure and an increase in sales.

Following on from this success, The Vanguard Agency in partnership with Aquila’s digital agency G&C created a mobile version of ‘Freestyle’. The Vanguard Agency has also appointment Australia’s most popular mens style blog D’Marge to create original content for Freestyle.

Says Deryll Naidoo, creative partner at The Vanguard Agency: “We wanted to engage in conversation more regularly with the Aquila customer and mobile is the only device in market that can connect us directly to our customer to the minute. And the ability to produce real-time measurable outcomes is phenomenal.

“We believe in partnerships that add value and create demand for our clients. The Vanguard Agency is delighted in securing an ongoing partnership with Australia’s most popular mens style blog D’Marge for the Aquila brand.”

D’Marge launched in 2008 by Luc Weisman has grown to a readership of over 200,000 per month.

Says Naidoo: “Each article is prepared in line with current global trends and dedicated to helping men make the right decisions when it comes to curating their look and making a purchasing decision. However, rich-content has to be backed up with results and that is why each article has been planted with a deep seeded sales strategy to give the Aquila customer a rewarding outcome.”

Client: Aquila

Digital Agency: G&C