Bauer Media Australia accepts Adsend ad delivery services for all Aussie publications

Global content management and distribution company Dubsat has announced that Australia’s largest magazine publisher Bauer Media has accepted Adsend, its cloud-based ad management application, as a new delivery service for advertisers and agencies sending ads to its Australian publications.

This decision by Bauer means that all advertisers and their agencies will now have the option of using Adsend for delivering print ads to its magazine titles.

Says Troy Moloney, DDB Melbourne’s head of print production & studio: “Using Adsend, we have delivered our first advertisements to Bauer and are more than pleased with the convenience and intuitive way in which Adsend performed, and at the highest quality. We were able to simply enter our booking reference into Adsend and all the booking details were automatically prefilled, streamlining our production workflow.”

Dubsat worked very closely with the publishing powerhouse to integrate into its current workflow environment resulting in booking information from Bauer’s internal systems now linking into Adsend. This integration means that advertisers can simply enter their booking reference in Adsend and have their deliveries immediately confirmed against bookings.

Says Grant Schuetrumpf, Dubsat global CEO: “Advertisers who currently use Adsend can simply extend their Adsend bookings to include all of Bauer Media’s Australian publications. For those who advertise in Bauer Media’s magazines who haven’t yet used Adsend, they now have a simpler, cloud-based alternative for delivering their advertisements.”

Adsend and Bauer Media publications can be accessed via www.adsend.com.au.