Commercial Radio announces radio ad revenue has surged in July 2013 – up 8.97% to $57.044m

Advertising revenue for metropolitan commercial radio stations climbed significantly in the month of July 2013, up 8.97% to $57.044 million, according to figures released today by industry body, Commercial Radio Australia. This marks the sixth consecutive month of growth.

All markets increased on July 2012 numbers, according to the 2013 Metropolitan Commercial Radio Advertising Revenue, as sourced by Deloitte. Melbourne led the way, up 14.19% to $17.892 million, while Sydney grew by 7.31% to $18.006 million.

Says Joan Warner, chief executive officer of Commercial Radio Australia: “Several factors, including recent political ad spend, have contributed to a very positive start for radio in the new financial year. That this growth is part of an ongoing six-month trend highlights the industry’s strength and resilience.”

In other markets, Adelaide grew by 8.49% to a total of $5.101 million, Perth was up 6.09% to $7.384 million and Brisbane reached $8.661 million, up 5.12%.

For the 2012-13 financial year Radio ad revenue increased by 0.41% to $683.498 million.

Says Warner: “Radio delivers live, local, high quality content and continues to perform robustly in testing trading conditions.”

The Deloitte figures report actual revenue received by metropolitan commercial radio stations for the calendar month and include all metropolitan agency and direct revenue.