Dept of Foreign Affairs division Coalar unveils new brand identity via Churchward/Melhuish

Churchward/Melhuish has created a new brand identity for The Council on Australia Latin America Relations (Coalar) on behalf of the Department of Foreign Affairs.

Coalar works to enhance links between Australia and Latin America, in the areas of business, education, sustainability, tourism and cultural promotion. The identity is created from calculating the land mass of each country that Coalar work with.

The identity is modular and can be modified to represent any form of data, or can be used to create sub-brands. The vibrancy and energy feel appropriate for the region, resulting in an emotional identity, with a rational basis.

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