Digital agency Precedent launches latest report on the hot topic of digital transformation
Digital agency Precedent has recently launched its new report on the hot topic of digital transformation.
‘Digital transformation’ is the latest buzz phrase but what does it really mean? Top 100 digital agency Precedent’s latest report looks at the difference between those who are digitally reactive, strategic, and transformational and asks: Which are you? What is the difference? And what is the business impact?
If you would like to receive a copy of the report visit the reports page on the Precedent website.
Containing insight gleaned from a survey of more than 50 clients and over 20 interviews with those responsible for delivering a variety of digital projects, this much awaited report, produced by Adrian Porter, head of strategic research at Precedent, includes first hand tips and advice on how best to achieve transformation from a variety of individuals who are already on the road to realising it.
The report highlights the importance of getting digital conversations into the boardroom, and identifies the 10 key enablers that a selection of Precedent’s clients and digital experts believe need to be at the top of the agenda when undertaking a digital project that gains board level buy in. From HR to finance, customer service to R&D, the report clearly demonstrates how digital impacts all parts of a business and argues the urgent need for getting digital onto the boardroom agenda.
Precedent chairman and founder, Paul Hoskins has worked in digital since the very early days, he maintains that while ‘transformation’ is a buzz phrase now, “It’s really nothing new as a concept. However, more than ever, ‘digital’ is mission critical for business, since it offers enormous opportunities to transform organisations, how they do business, where they do business and indeed what business they are in. That is why I believe that every organisation that wants to survive and thrive must have digital within its DNA and this report explains the challenges and shows the tangible benefits realised by those who have begun the journey to digital transformation.”
3 Comments
WARNING: They screen you before sending (or not) the report
Nice to see the report on Daring to be Digital is… ahem… printed.
Hi Print is dead.,
We’re a UX-led agency and so are interested in the users experience first and foremost.
One of our most recent reports was in the membership-association sector. One of the 7 key themes we identified in organisations marketing and communications was the membership magazine. Our research found that as well as being available online, an overwhelming number of people still really value a hard copy of their membership magazine as it offers something tangible.
As such, we have done a small print run of the reports for those who like a hard-copy, as well as it being available online – early feedback about the hard copies has been really positive.
Do let me know if you’d like a copy.
Best,
George