Holden wants consumers to escape beigeville in latest spot for the new Malibu via Grey Melbourne
August 15 2013, 11:04 am | | 21 Comments
Holden is asking consumers to escape beigeville in its latest spot via Grey, Melbourne to promote the all-new Holden Malibu.
21 Comments
http://www.youtube.com/watch?v=A9OZnGDvnpE
Jesus, where do you start with this turkey? Is it the wishful-thinking strategy of telling people that it isn’t a bland car, when it is patently obvious that it just as average as any other mid-range Holden, Ford, Mazda or Toyota?
Or is it the “I’m such a rebel that I knock cyclists down and hide from the cops” bit?
Or the seem it a million times “into colour” bit at the end?
track was better in fundawear
http://www.youtube.com/watch?v=HfjVwa-8-qE
I don’t mind it. It has an idea in it, which is better than the Holden ads I have seen of late.
Shocking… all that money and passing through dozens of hands on both client and agency side and something this bad happens. Hard to believe. The best strategy they can come up with is ‘it’s not boring’… wow.
One Shade of Grey.
https://www.youtube.com/watch?v=Zsfd_h4G1js
Very Grey
Holden seriously what’s with the cyclist being knocked over?! Completely out of order.
All they needed to do was eat a Crunchie.
Very beige beige.
Can’t believe the comments here and on the UTube site. The cyclist wasn’t knocked off his bike by the car. It was a ‘reaction’ to the sheer amazingness of the car. He looked behind him, lost his balance and crashed. That’s bleedin’ obvious. Jeez, cyclists, particularly the militant lycra-clad types who think they’re riding in the TDF are a bunch of self-righteous pricks with a sense of entitlement. I’d like to run a few off the road myself, especially that 40-something cunt on St Kilda Rd who took umbrage at me for daring to open my car door about 100 metres before he arrived, swore at me and then smashed the wing mirror off my car at the next set of lights before pissing off like a little dickless coward before we could exchange details. I say licence the lot of them.
Shits weak.
Putting your personal incident to the side, there’s a wider issue here.
You’ve noted the negative responses on You Tube to the cyclist scene.
Now…it’s up to Holden whether or not they want to listen to the consumer.
Personally I don’t cycle or wear lycra and do believe it cuts off oxygen to the brain, which could have caused your altercation, but I don’t think a crash is a good thing to have in your car commercial.
The ad is fine btw. Not great, not bad.
To whoever regulates and censors this site you are a joke to allow such a comment up such as that from “the voice of reason.” Sounds more like the voice of a lunatic. How can you justify that as appropriate, constructive and on topic? This site has denegrated as the anonymous forum of rude, angry, cowards whose only mission in life seems to be knock each others work. Lift your game “Campaign Grief”.
I think they’ve managed to get this through the regulatory body by claiming it’s a fantasy. However the execution doesn’t go far enough – it still feels real, including the cyclist crashing moment. Why would you want to go anywhere near this in your car commercial? Driver or cyclist fault, it doesn’t matter, it’s still a negative image. There are so many dislikes on the You Tube page and factor in a few of the “likes” would come from people who were involved in the commercial, in defensive act of damage control. The cycle scene is dominating the comments and so I’d say your commercial is distracting attention away from the message and the Malibu. The Holden response comments demonstrate a competence on par with the marketing team. I don’t mean to be disrespectful, it just feels with all of the negativity (and be honest, there’s far too much of this for it to be passed off as a few long faces/cycle geeks) the sensible thing to do would be cut this moment out, issue a positive “thanks for your feedback” style message and then move on with some major learnings. I hope the agency isn’t held accountable for this, they’ve produce a good looking ad and it’s never one persons error.
Bikes are absolutely screwing Melbourne. The Lord Mayor, Robert Doyle, who stood on a platform of re-opening Swanston St., to traffic, has caught the PC bug and started to introduce road laws and bike paths that have made driving in Melbourne a nightmare. In case no-one has noticed Melbourne is separated by a river. Swanston St., served a real need in this city – to move traffic between north and south of the city as easily as possible. By removing it as a dual lane road in both directions is like removing Broadway and Lafayette in New York and placing unimaginable pressure on Punt Rd, Hoddle St., and Kings Way. And what have we got for all this mess? The main thoroughfare through the city turned into a cess-pit of bars, coffee shops and druggies, that no-one can walks down anyway because a] trams, buses, delivery vans and taxis still drive down it and b] pedestrians still have to obey the same road signals and traffic lights they did before it was turned into a mall. We’re not Amsterdam. We’re not Copenhagen. We’re a huge city so poorly served by public transport it’ll take 50 years to remedy the problem of public transport’s shortcomings. In the meantime the idiots who run the city are so hell-bent on appeasing the bicycle lobby, they’ve made life miserable for the vast majority of Melbournians trying to get about their business
So,’The Voice of Reason’ you have my sympathy.
Most comments on this site are from agencies trying to bring down other agencies in the hope it will mean more business for their agency. Must be taken with a grain of salt.
I like cheese
Yes the You tube comments are probably written by agencies too. They set up you tube profiles years ago for the very reason you talk about. The comments on here and you tube couldn’t possibly be from concerned members of the public, who didn’t like what they saw. So please dissmiss anything which could sound like genuine concern and compassion for other road users.