How to win an election with DATA at 2013 ADMA Global Forum in Sydney – only two days away

August 6 2013, 10:58 am | BY Ricki Green | No Comments

croppedimage222167-Rayid-222x167.jpgWith an Australian election campaign underway, U.S. speaker Rayid Ghani (left), former data scientist for the Obama for America campaign, is sure to attract some attention at the ADMA Global Forum held on Thursday morning at the Sydney Convention and Exhibition Centre with 60 speakers – 20 international and 40 local.

 

The international contingent features speakers from the USA, the UK, France, Canada, Japan, Brazil and India, many speaking for the first time in Australia.

Says Jodie Sangster, ADMA CEO: “We have brought together some of the most powerful people in marketing and advertising from around the world. It will be fascinating to hear about their successes, vision and lessons learned for their companies and brands.”

 

Here’s a snapshot of topics on tap:

  • How data analytics helped get a president re-elected (Rayid Ghani, former data scientist, Obama for America Campaign, USA. Timely given the Prime Minister will be working with three of Obama’s strategists)
  • Return on relationship…from the most followed CMO on Twitter (Ted Rubin, Chief Social Marketing Officer, Collective Bias USA)
  • Can birds get any angrier? (Michele Tobin, Head of Brand Partnerships and Advertising, Rovio Entertainment (Angry Birds), USA on how Angry Birds has become a global media platform)
  • Fall in love with this French leader: what online dating sites can teach us about lead generation (Pierric Duthoit, Digital Marketing Director Europe, Meetic)
  • No hang ups here: What a customer experience futurologist can tell us about telecoms, loyalty, milennials and data-driven marketing (Dr Nicola J Millard, Customer Experience Futurologist, BT, UK)
  • A marketing world tour of what’s cool (Joshua Goff, Senior Expert, McKinsey & Company, Japan )
  • It’s time to really  serious about mobile marketing (Michael Bayle, Senior VP and General Manager Mobile, ESPN, USA)

In addition to the stellar line up of presenters, the Forum also features an Innovation Zone, a grown up playground featuring the latest in marketing technology.

 

Thursday also features a ‘big data-big opportunities breakfast’ at 7.30 am with industry experts and a party in the Innovation Zone from 5.00pm featuring Vydamo and Art vs. Science.

 

Friday will see another great lineup as well as an international leader’s breakfast discussing research into global marketing trends and issues, and a social media superbowl lunch.

 

You can join the ADMA Global Forum conversation on Twitter #admaforum and visit the website at www.admaforum.com.au to see the complete line-up of speakers.