InMobi Australia’s latest Mobile Insights Report for Q2 reveals mobile advertising has doubled

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AustraliaMobileMarketOverview.pngInMobi has released its latest Australian Mobile Insights Report, revealing that the network has grown an impressive 44 per cent since last year.

Over 2.74 billion ads were served on the InMobi Australia network in Q2 2013 – 845 million more ads than Q2 2012 – supporting the recent findings from the IAB this week that online has finally overtaken TV as the biggest spending advertising medium.

This strong year-on-year growth has been impacted mostly by smartphones, which have grown 35 per cent, and tablets, which have grown a staggering 109 per cent. In Q2, tablets alone grew 25 per cent with more brands and advertisers beginning to focus on the second screen experience.

Says Marc Fine, head of marketing of InMobi Australia and New Zealand: “InMobi’s topline inventory has grown substantially due to its strong global partnerships with leading app and website publishers, and marketers and advertisers allocating more budget to mobile to recogniseits importance. This has provided InMobi with the opportunity to secure a large portion of the inventory in Australia with first call status.”

Stats.jpgThe report also found that app display advertising continues to dominate over web display, contributing to 79 per cent of network impressions thanks to manufacturers continuing to make apps the center of the smartphone user experience.

As seen in the last three quarters, Apple’s manufacturer share has continued to decline, dropping 0.7 per cent, whilst Samsung (+1.3%), HTC (+0.1%), LG (+0.1%) and Sony (+0.2%) have all gained ground.

Download the latest InMobi Mobile Insights Reports under the Network Data section of the InMobi Research page: www.inmobi.com/research

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