M&C Saatchi named Agency of the Year at Australian Catalogue Awards in Melbourne
M&C Saatchi was crowned Agency of the Year amid a record seven-gong haul at the Australian Catalogue Awards.
M&C Saatchi beat Badjar Ogilvy, Cumming Agency & Studios and Generic Publications for the top prize, presented at a gala ceremony in Melbourne’s Docklands.
Four of M&C Saatchi’s Awards were for David Jones work, Fashion Accessories and Personal; Fashion Apparel; Home Interiors and Special Event or Theme.
The latter recognition for the landmark campaign to celebrate the department store’s 175th Anniversary this year.
The agency also picked up the Electronics and/or Office Supplies and Chain Stores General Awards for its work on Dick Smith Electronics and Masters Homes Improvement respectively.
M&C Saatchi regional creative director Tom McFarlane said the awards were a nice recognition for the endeavor and expertise that went into the work.
Says McFarlane: “Catalogues are still a powerful medium especially when they’re done by talented people, who totally get the medium.”
Indeed, catalogues remain the fourth largest channel to market, with a weekly audience reach of up to 18.25 million Australians.
Other winners on the night were:
BADJAR Ogilvy created campaigns for Myer, which took out four categories, including two major awards ‘over 3.5 million’ and ‘campaign series’ categories.
Catalogue of the year honours went to:
· QVB (distribution up to 1.5 million) for its ‘The Era of Glamour’ catalogue from QME Publishing agency; and
· RB Sellers (1.5 million – 3.5 million) for its ‘Outback to Ocean – Spring/Summer 2012’ catalogue from In House agency; and
· Myer (over 3.5 million) for its ‘Jump in its Christmas’ catalogue by BADJAR Ogilvy.
In the supermarket wars Coles and Woolworths split the honours with a single win each, Coles won the award for ‘supermarkets’ and Woolworths was judged best in the ‘over 250,000’ categories of supermarkets, liquor and/or produce, while German competitor ALDI won the ‘miscellaneous’ section.
Other winners included Saara Lemmetty, Generic Publications (best young designer), Mitre 10 (hardware), Vintage Cellars (direct marketing), Country Road (uncoated paper) and the St Andrews Private Golf Club (technology on paper).
M&C Saatchi’s Catalogue of the Year Award Haul
- Agency of the Year
- Special Event or Theme – David Jones
- Fashion Accessories and Personal – David Jones
- Fashion Apparel – David Jones
- Home Interiors – David Jones
- Electronics and/or Office Supplies – Dick Smith Electronics
- Chain Stores General – Masters Home Improvement
(Pictured: From left, M&C Saatchi creative services director, David Jones, Grant Morrell and Melbourne MD Kenny Hill with the spoils of victory at the Australian Catalogue Awards).
5 Comments
The Catalogue Awards? Seriously?
And they’re actually PRing this on the Blog?
Agency of the Year for hutzpah I’m guessing.
A couple of things:
Given that M&C Saatchi has a good number of clients that fall into the retail category, some of them rather large, it would make sense to be the best that you can for them, as you would for any ‘other’ client. Why wouldn’t you want to be acknowledged for good work in a particular field? The better the work and results, the more it’s acknowledged, the more attractive you become to similar potential clients, more revenue, etc.
If I’m correct, there are many ‘mainstream’ national and international awards that culminate with an Agency of the Year Award, some are general and others are centred on a particular genre: film, outdoor, digital, etc.
So, seriously, DPMD, pull the finger out of your ass and show some support or, like Joe Dolce, shaddapa yaface.
George
Well done Grunter! Mr Consistently The Best
… in light of the recent DJs loss.
Agreed.
Who needs lions when you’re agency of the year at the ACA?
In fact, next year we’re dropping all entries to other awards and focussing exclusively on the ACA’s.
So forget what everyone else says. Stand up and be proud, you catalogue artistes you!