Media Federation announces finalists in ngen, Media Owner of the Year + pro-bono categories

August 26 2013, 11:32 am | BY Ricki Green | No Comments

MFA13_TileTICKETS_415x415px_4.jpgThe Media Federation Awards have selected six finalists out of anther record number of entries for a chance to win the ngen category award in this year’s awards program.

As the social partner for ngen, UN LTD aligned the ngen category to one of their charities – Youth Off The Streets. Entrants were asked to respond to a brief for YOTS, a nondenominational community organisation working for young people who are facing challenges of homelessness, drug and alcohol dependency, exclusion from school, neglect and abuse.

Youth Off The Streets supports these young people as they work to turn their lives around. The value of this association extends beyond the cash contribution (100% of all ngen entry fees into this category go to YOTS). It also creates the opportunity to raise awareness within the industry of challenges faced by the 47,000 homeless youths each night and importantly provides innovative and inspiring ideas that can activate 1,000+ high school students to register for the 2014 Sleepout event in NSW.

Says Carol Morris, UN LTD general manager: “UN LTD is about harnessing the talent within the industry to help us support charities that tackle youth disadvantage. This opportunity of engaging the ngen community is therefore very powerful and valuable connection, particularly when you are exposed to such a high quality of entries that offered a real depth of thinking as we have seen with this years entries.”

The ngen category finalists are:

• Danielle Hudson & Maryanne O’Sullivan, Ignite Media Brands, #sleepoutforchange

• John Corpuz & Rebecca Alexander, Match Media, AFTR DRK

• Emelia Thomas, MEC, Close To Home

• John Dawson & Mark Golafshan, Mindshare, Lace It Up

• Philippa Gray, OMD, Sweet Dreams

• Ashleigh Vogel & Will Chapman, UM, Paving Possibilities

The judging panel included senior representatives of the Media Federation Awards Steering Committee and representatives from both Youth Off The Streets and UN LTD.

In addition finalists selected into new category Media Owner of the Year are:

• MCN

• Nine Entertainment Co.

• Seven West Media

• Val Morgan

And lastly the MFA is proud to announce two finalists for the Pro Bono / Cause Marketing Incentive Award (in recognition of Pam Lane):

The Pro-Bono / Cause Marketing Incentive category finalists are:

• Match Media for Cancer Council NSW, Canteen Australia, The Australian Red Cross

and Variety

• OMD for Salvation Army

All entry fees from the pro bono category along with $10 from each event ticket sold will be donated to the winning charity after the Awards.

The winners of the 15th annual Media Federation Awards will be announced at an awards presentation in Sydney on 24th October at The Star Event Centre. For the first time it will be a theatre style format event followed by a seated dinner.

To purchase tickets to the event visit http://mediafederation.org.au and follow the prompts. Alternatively contact Hadas at Two de Force on 02 9281 8788 or email Hadas@twodeforce.com.au.