Mercedes-Benz celebrates Australia’s creative and innovative fashion designers with launch of microsite via Online Circle Digital

As part of the lead up to the ‘Mercedes-Benz Fashion Festival Sydney’  the auto brand has launched a microsite via Online Circle Digital, celebrating Australia’s creative and innovative fashion designers.

mbstyle.com is designed to demonstrate the natural synergy between luxury, high fashion and digital technology. Developed by Online Circle Digital and incorporating Pinterest, the site features full integration with the user’s social network.

The site launch is an extension of branding efforts leading up to ‘Mercedes-Benz Fashion Festival Sydney.’

Following the creation of an inspiration board from We Are Handsome, KAHLO, Talulah, Roopa Pemmaraju and more, users have the chance to win front row VIP seats at Mercedes-Benz Fashion Week. Mercedes-Benz is eager to demonstrate its long standing commitment to the Australian fashion industry and its sponsorship of Fashion Week in Sydney.