Origin takes the mystery out of energy in latest campaign via Clemenger BBDO, Melbourne

This week Origin will launch a new campaign focussed on taking the mystery out of energy and empowering consumers with easy-to-understand solutions.

The campaign uses 3D animation to illustrate the mystery that surrounds the world of energy, and encourages customers to “Take the mystery out of energy – Discover 5 ways to control your energy”. 

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“We understand that the energy industry can be complicated and that no one has ever really taken the time to explain how it works, or the range of tools available to customers to help them control their energy usage and costs,” says Nazzareno La Gamba, general manager, Marketing and Customer Innovations, Origin. 

“As the nation’s leading energy retailer we acknowledge that if things are going to change then it should start with us. This campaign aims to remove some of the mystery around energy, and educate consumers about the range of innovative products and services at their disposal that can help them to easily take control. It also continues the journey of consumer empowerment through knowledge that we started with the Knowledge Is Power campaign earlier this year.” 

A dedicated campaign site www.originenergy.com.au/5ways will showcase five products and services that help customers take control of their energy, based on their individual needs.

The campaign will be rolled out across television, print, outdoor and online in Victoria and South Australia. The five ways that customers can control their energy will vary in each state as follows: 

• Solar (VIC and SA)

• E-Saver (VIC and SA)

• Rate Freeze (VIC & SA)

• Origin Smart Energy Monitor (VIC only)

• Origin Energy Manager (VIC only)

• My Account (SA only)

• Daily Saver Plus (SA only)

This is the first retail campaign for Origin created by Clemenger BBDO Melbourne following the launch of the Knowledge Is Power brand campaign earlier this year. 

Says Rohan Lancaster, creative director, Clemenger BBDO Melbourne: “In the past, energy companies haven’t given their customers much say in the way they use their energy. This campaign creates a mythical world behind the power-point to highlight the fact that, Origin is giving customers more control and taking the mystery out of the energy category.”

Advertising Agency: Clemenger BBDO, Melbourne

Engineer: Paul Le Couteur