Schweppes launches ep1 in new ‘Free Pouring’ film series via Vice and GPY&R Melbourne
August 27 2013, 12:54 pm | | 1 Comment
Following last year’s much-loved Knapsack Bartender, the three part series that travelled to Sierra Leone, Romania and Bolivia putting the magnifying glass on strange alcoholic brews, Schweppes returns for more inspired mixology with the brand new venture Free Pouring via VICE and GPY&R Melbourne.
Created by VICE, made possible by Schweppes, and hosted by Joel Cornell (of 2012 In Cocktails fame), Free Pouring explores strange cocktail and drinking cultures from across the world, arresting viewers with humour and heart.
Free Pouring begins in Japan with “Tokyo Toyboy,” a look at a world where successful women pay cute young men for platonic companionship.
1 Comment
I love this campaign almost as much as I love my job.