Sunbeam tackles the little things that make the biggest differences in new spot via Droga5

Sunbeam is reminding Australians that the little things can make a big difference with its new campaign highlighting how its iconic range of appliances are “designed by you” via Droga5.

The first campaign to come out of Droga5, since it won the account earlier this year, has taken a light-hearted look at the frustrations that fill many people’s lives and shows how Sunbeam has turned them into unique benefits that make a real difference.

WATCH THE SPOT

From espresso machines that don’t produce scalding or luke-warm milk to food processors that aren’t missing that vital attachment, the multi-media campaign shows how Sunbeam has kept a close ear on what people really notice when they reach for a kitchen appliance.

John Turnbull, Sunbeam’s general manager of marketing, said the campaign had captured the essence of Sunbeam’s focus on delivering what Australians wanted.

Says Turnbull: “Designed by you is the perfect summation of what Sunbeam stands for. It reflects our efforts in ensuring that all our products deliver on what consumers are truly looking for in their appliances. It’s been great working with Droga5 to refresh the brand’s thinking and communication and this is just the start of both a great idea and a great relationship.”

Droga5 creative director Daryl Corps said the agency had an opportunity to take a fresh look at how people saw everyday appliances.

Says Corps: “The creative idea of ‘designed by you’ came directly from the truth of how Sunbeam go about their work – specifically their human and intuitive design process. It’s always refreshing to be asked to simply find a creative way of dramatising the great things that are inherent in a brand’s everyday life.”

Agency: Droga5

Producer: Emma Thompson