Swann Motorcycle Insurance roars to life in a fresh fully integrated campaign via Noisy Beast
Swann Motorcycle Insurance has opened the throttle on a fully integrated campaign via full service agency Noisy Beast, taking their tailored protection and multi bike policies to the passionate motorcycle community.
Brought to life by Noisy Beast’s senior creative team, Adam Ferrie and Stuart Shepherd, the campaign aims to draw the motorcycle community together around their shared passion for riding. The center of which is a newly designed ‘webhub’, a destination for bike riders to explore, share and ultimately, protect what they love.
The campaign TVC, shot over two days in the winding sprawl of Victoria’s Macedon Ranges, melds the digital space with the real world, harnessing the ‘swipe’ action from smart phones and tablets to showcase the diverse range of bikes, roads and passions shared by the bike community.
Online, press and event activation at the 2013 Australian MotoGP later this year round out the first step in what is set to be an exciting road ahead for Swann Motorcycle Insurance.
2 Comments
Much better last year
http://www.youtube.com/watch?v=2SreBoDsHdQ
They had Range Rover’s budget….
http://www.youtube.com/watch?feature=player_embedded&v=iBwCL9ub3Yo