Tabcorp appoints OMD to handle paid search and social media business worth estimated $2 million

OMD has been awarded the paid search and social media business worth an estimated A$2m, for Australia’s leading wagering, racing media and Keno operator Tabcorp.

OMD, the incumbent on the TAB and Luxbet media strategy planning and buying business, took part in a competitive tender last month.

Says Sascha Hunt, head of digital marketing Tabcorp: “OMD impressed us throughout the pitch process with their depth of online and social media capabilities. They demonstrated a genuine understanding of our customer base, coupled with a real rigour and passion to drive our growth in this space. We are very enthusiastic to be working with them.”

Says Peter Horgan, CEO OMD Australia: “We are very pleased to have been awarded the Search and Social business for such a valued client as Tabcorp, it’s testament to the strength of our specialised offering, and we see great growth opportunity for brand innovation in this space.”

OMD will take on SEM and Social Media duties for the client immediately; expanding their remit to look after all media communications elements of the Tabcorp business.