The all-new Range Rover sport extends ongoing campaign and launches global spot via Y&R
Following the recent release of an online documentary which chronicled the setting of the production car record for an ascent at Pikes Peak in Colorado, Y&R have now released the Global launch commercial for use on TV and cinema.
Whilst the spot still features the All-New Range Rover Sport driving dynamically up the mountain in a time trial, the film shows the driver utilising the unique Land Rover capability and rather than returning the way it came, disappearing over the edge of the mountain. Shot by Ivan Zacharias at Stink, the film was created by Tim Brookes and Phil Forster and overseen by Brian Fraser the global executive creative director on Land Rover at Y&R.
Client: Land Rover
Agency: RKCR/Y&R
Production Company: Stink
Director: Ivan Zacharias
Executive Creative Director: Brian Fraser
Art Director: Brian Fraser/Tim Brookes
Copywriter: Phil Forster
Producer: James Miller
Business Director: Will Tapp
4 Comments
Wait, what actually happens in this ad?
Should have given the brief to Northy…
http://www.youtube.com/watch?v=siKlrTF9Baw
much better to watch
What the hell is the sound designer doing here? Sounds like a dirt bike engine and that aint sexy or stylish. Considering the whole ad is based around the sound of the engine I’d have to say – fail.