UM leads media agency pack at finalist stage of 15th annual Media Federation Awards
Judges for the 2013 Media Federation Awards have chosen 48 finalists to battle it out for the honour of winning an MFA Award in the programme’s 15th year with UM leading the media agency pack with 12 finalists ahead of MEC with nine.
The winners of the 15th annual MFA Awards will be announced at an awards presentation in Sydney on 24th October at The Star Event Centre. For the first time it will be a theatre style format event followed by a seated dinner.
The first stage of the judging was digitised, with 160 judges from agencies, client side, industry bodies and sponsors assessing entries online. Judges then met in Sydney and Melbourne and viewed shortlisted entries on HP’s ElitePads for a final discussion and confirmation of the category winners. The MFA Awards Committee and a representative from Grand Prix sponsor Seven West Media RED will choose the Grand Prix winner from among the category winners.
Says Greg Graham, Media Federation Awards vice chairman and GroupM marketing & new
business director: “Once again the quality of the entries this year was outstanding and a
real celebration of enterprising work. It was great to see a range of entries breaking new
frontiers and delivering superior client results.”
The 2013 Media Federation Awards finalists are:
Automotive
• Help Me Choose, Initiative for Hyundai & Kia
• The Aussie Spin, MEC for Mitsubishi
• Toyota Leaves a Trail of Goodwill Through Landcruiser Country, TMS for Toyota Motor Corporation
Beverages – Sponsored by APN Outdoor
• Coca-Cola: Share a Coke & a Song, Ikon Communications for Coca-Cola Australia
• Wild Turkey – The Turkey 10, Match Media for Campari Australia
• Gatorade: Turning Cricket Athleticism into Business Success, PHD for PepsiCo Australia
Finance/Insurance/Government/ Corporate & Real Estate – Sponsored by the AANA
• House Party, MediaCom for NSW Government
• How “Support Team Stories” Meant Game, Set and Match for ANZ, PHD for ANZ
• My QuitBuddy, UM for Australian National Preventive Health Agency Clothing/Cosmetics &
Retail
• When Fans Become Famous, MEC for Henkel Australia
• The Muffin Break Great Bake Sale: Baking For Love, Slingshot Digital for Muffin Break
• The World’s Longest Catwalk, UM for ECCO
Food & Grocery – Sponsored by the Advertising Standard Bureau
• Tim Tam, MEC for Arnotts
• Ben & Jerry’s Sundae Sessions, Mindshare for Unilever
• The Lambnesia Epidemic, UM for Meat & Livestock Australia
• McDonald’s Get Grilled, UM for McDonald’s
IT & Consumer Durables
• Canon PIXMA Printables and Ice Age 4, MediaCom for Canon
• The Team Behind the Team, UM for Microsoft
• Halo Capture the Poster, UM for Microsoft
Media/Entertainment/Travel & Leisure – Sponsored by Oztam
• Getting Fans Out of the Closet and Into the Cinema, MEC for Transmissions Films
• Horrorific Results, MEC for Paramount Pictures
• Build Your Bucket List, UM for South African Tourism
• Fast Front Pages, UM for News Corp
Partnership Award
• MLA Australia Day Lambnesia Campaign, CONNECT (Network TEN & DMG Australia) for Australian Meat & Live Stock Association
• Making it Count – How Powerade Moved From a Sport Destination to Journey, MCN for Powerade
• XXXX Island & the Good Life, Nine Entertainment Co. – Powered for Lion
Best Strategic Launch Campaign – Sponsored by SBS
• Horrorific Results, MEC for Paramount Pictures
• McDonald’s – Track My Macc’s, OMD for McDonald’s Australia
• Toyota Leaves a Trail of Goodwill Through Landcruiser Country, TMS for Toyota
Best Integrated Media Campaign – Sponsored by Multi Channel Network
• Wild Turkey – The Turkey 10, Match Media for Campari Australia
• Responsible Drinking – What Are You Doing to Yourself, MediaCom for NSW Ministry of Health
• The Lambnesia Epidemic, UM for Meat & Livestock Australia
Best Use Of A Small Budget (Up To $300,000) – Sponsored by IPSOS
• Give Music Generator – Unwrapping the Gift of Giving Music, MediaCom for Universal Music
• How to Launch a Business While Sitting on the Toilet, Naked Communications for Who Gives a Crap
• The World’s Longest Catwalk, UM for ECCO
Best Media Innovation – Sponsored by Nine Entertainment Co.
• When Fans Become Famous, MEC for Henkel Australia
• Fast Front Pages, UM for News Corp
• Horrorific Results, MEC for Paramount Pictures
• McDonald’s Gets Grilled, UM for McDonald’s
Best Demonstration Of Results – Sponsored by the Outdoor Media Association
• Shifting Stock – Campbell’s Real Stock, MEC for Campbell Arnott’s
• NSW Health Get Healthy, MediaCom for NSW Health
• Virgin Mobile, Fair Go Bro, Starcom MediaVest Group for Virgin Mobile
Best Application Of Research – Sponsored by Telstra Media
• Spirit of Tasmania: Drive Straight into Your Next Holiday, Maxus for Spirit of Tasmania
• GSK Flu Tracker, Maxus for GlaxoSmithKline
• Optimising Screens Investment to drive Taken 2 Box Office, ZenithOptimedia for 20th
Century Fox
Marketing Team Of The Year – Sponsored by the Media Federation of Australia
• Meat & Livestock Australia
• Universal Sony Pictures Home Entertainment Australia
• Virgin Mobile Australia
Finalists in the ngen, Pro-Bono/Cause Marketing Incentive and Media Owner of the Year categories will be announced in the coming weeks.
The winner of the Grand Prix, sponsored by Seven West Media RED, will be chosen from
among the category winners.
To purchase tickets to the event visit http://mediafederation.org.au and follow the prompts. Alternatively contact Hadas at Two de Force on 02 9281 8788 or email Hadas@twodeforce.com.au.
The 2013 Media Federation Awards sponsors are:
Grand Prix – Seven West Media RED
Major Sponsors – AANA, APN Outdoor, Advertising Standards Bureau, IPSOS,
Multi Channel Network, Nine Entertainment Co, O
utdoor Media Association, Oztam, SBS and
Telstra Media
Distinguished Sponsors – Circulations Audit Bureau, Fairfax Media, Media I, Magazine
Publishers of Australia, Nielsen Media, News Australia Sales, SMI and Val Morgan
Tablet Sponsors – Microsoft & HP
Media Partner – AdNews