Victorial real estate agent Barry Plant launches state-wide election-themed campaign via Starship

Victorian real estate agent Barry Plant has launched a state-wide campaign revolving around the federal election via Melbourne agency Starship. 

Appearing across outdoor, radio and press are ‘budgie smugglers’ representing Tony and the quirky choice of a boomerang for Kevin.

The campaign is also underpinned by a BTL competition where you can go into the draw to win one of four $1000 Election Party Packs. The prize allows you to throw your own party on election night with $750 cash, $100 worth of pizza vouchers, K-Rudd wigs with glasses and you can already guess the costume choice for Tony!

So, if you’re ‘undecided’ about who to vote for come September 7, Australia’s no.1 real estate sales agency* is urging you to ‘choose’ Barry Plant.

Agency: Starship

Creative Director: Prue Kirkcaldie

Account Director: Matt Peek

Creative: Gavel Markowski and Katheryn Korczak

*Real Estate Business Magazine