Westpac has launched a new campaign via DDB Melbourne promoting its Rocket Repay system.
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http://vimeo.com/30307887
http://www.youtube.com/watch?v=gV4sPWHDfS4
Nicely directed but we’ve surely seen the ‘bank personification’ idea before? Rabobank springs to mind, but I doubt that was the first.
well spotted, Mmmmmmm… does it count as plagiarism if its one of your own companies ads?
Well, it’s a whole lot better than the stuff before DDB took control of it.
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5 Comments
http://vimeo.com/30307887
http://www.youtube.com/watch?v=gV4sPWHDfS4
Nicely directed but we’ve surely seen the ‘bank personification’ idea before? Rabobank springs to mind, but I doubt that was the first.
well spotted, Mmmmmmm… does it count as plagiarism if its one of your own companies ads?
Well, it’s a whole lot better than the stuff before DDB took control of it.