Wynns Coonawarra Estate launches its new ‘It’s all a Matter of Time’ campaign via DDB Melbourne
DDB Melbourne has created a new press and in-store campaign for winery, Wynns Coonawarra Estate.
The new creative campaign ‘It’s all a Matter of Time’ attempts to bring to life Coonawarra’s rich and complex creation story and supports Wynns revered positioning and benchmark stance as one of the world’s finest, winemaking terroirs.
The new ‘It’s all a Matter of Time’ creative is delivered via three primary executions. Each execution describes a distinct chapter in the formation of the region’s signature terra rossa soil. Over twelve unique ice ages laid down our free-draining limestone bedrock, the rise and fall of ancient oceans created the fresh water aquifer, whilst 
aeons of blazing sunshine formed our nutrient-rich, terra rossa soil.
Says Emily White, Wynns Coonawarra Estate global brand business manager: “Coonawarra is internationally one of the most distinct wine regions, with its terroir formed over millions of years of geological activity. We are excited to present this evolution in an insightful way for our consumers. The epic scale and iconic style of these executions delivers this message in a really unexpected manner, but one very much befitting the brand. It also speaks to the enduring commitment our forefathers and the custodianship of our winemakers today.”
Says Darren Spiller ECD at DDB Melbourne: “The aim of this campaign is to get our loyal audience to fully appreciate and understand why Coonawarra Estate is such an incredible and unique place.”
The campaign goes live August 1.
Agency: DDB Group Melbourne
Darren Spiller, Executive Creative Director
Jim Ritchie and Rob Beamish, Creative Directors
Scot Van de Driesen and Adam Fine, Creative Team
Julian Wolkenstein, Photographer
Cream Studios, Retouch Artists
Ian Forth, Executive Planning Director
Justin Arnold, Group Business Director
Katya Urlwin, Senior Account Manager
Client: Treasury Wine Estates
Simon Marton, Managing Director, Treasury Wine Estates Wolf Blass BBU
Emily White, Global Brand Business Manager, Wynns Coonawarra Estate
Media: Mediacom
12 Comments
Beautiful to look at. The headlines fall a bit flat though.
…the headlines lack the poetry of the photography.
Lovely shots… but there’s a couple of typos in the copy of the underwater ad.
‘Loston’ and ‘BeforeSamuel’. Nice otherwise.
Great for Lurzers Archive circa 2003.
Ampersand crime too.
well done to all. best looking wine ad i’ve seen in a while
The spelling of ‘eon’ (as opposed to aeon) is more commonly used in Australia as well.
@ Another copywriter, the exact opposite is true; aeon is preferred in British English, which as a rule is what Australian English follows. Typos aside, a nice little campaign.
Am I missing something? They look good to me.
Some photos of vinyards? Meh, pretty dull really.
Nothing to see here, move on.
More like exceptionally striking and brilliant photos of vineyards.
It’s more interesting than the old winemaker and dog campaign we are used too.