Adshel invites Sydney creatives to support Brainwave in annual Creative Challenge on Oct 2

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Creative_Challenge_2012-small-4029.jpgAdshel has joined forces with not-for-profit organisation Brainwave for its annual Creative Challenge, now in its third year held in Sydney. The event, to be held on Wednesday, October 2nd at Simmer on the Bay in the Rocks, will not only encourage creativity with the out-of-home medium, but also deliver a creative concept for a $100,000 Adshel campaign to drive community engagement to reduce the impact of paediatric brain disease and brain injury on children and their families.

Registration is now open online. Agencies can register up to four teams with a maximum of two representatives per team. Teams will have until Wednesday 25th September to register. 

Creative Challenge - Logo-02.jpgAdshel is calling all Sydney advertising and media professionals to register their teams to take part in the 2013 challenge by signing up. For those unfamiliar with the format of Adshel’s Creative Challenge, competing teams will have one hour to develop two concepts in response to a brief. The winning concept will be judged on the night by a panel of industry experts and advertising gurus, including Adam Ferrier, founder/global head of behavioural science at Naked Communications; Damian Damjanovski, founder/strategy director at Common Ventures; Kevin Macmillan, founder/creative director at The Works and Nicole McInnes, director of marketing at Adshel.

The team with the winning creative concept on the night will not only gain recognition from the best in the business, they will also be awarded with return flights to NYC for the New York Festival’s International Advertising Awards in 2014. The prize includes accommodation and $500 spending money. The winning team’s agency will also receive five licenses of the latest Adobe Creative Suite.

Says Nicole McInnes, director of marketing, Adshel: “We have had a great response from the creative industry participating in the Adshel Creative Challenge over the past three years. Watching the registrations fill up quickly is testament to a real community spirit within the advertising community and I love that we can provide this opportunity again for Creatives to use their talent to give back.

“This year’s brief will encourage the use of Adshel’s new IGNITE and CONNECT products that incorporate engaging digital and mobile technologies, but the winning concept will always be the one that creates the greatest cut-through for the positive impact that Brainwave has on families struggling with children suffering a brain injury. I can’t wait to see what our Aussie creative talent comes up with given the pure inspiration of the work done by Brainwave.”