Aussie director Darren Ashton signs with Workhorse Media for US representation

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Workhorse_Darren_Ashton.jpgAustralian director Darren Ashton has signed with LA-based production company Workhorse Media for exclusive US representation. The announcement was made by Pola Brown, executive producer and principal.

 

Ashton, who’s not previously been represented in the US, directs in Australia through Exit Films.

Says Brown: “Darren is a great addition because his talents in comedy, real-people, narrative and long-form are perfectly suited to the American market.”

To view Ashton’s work, click here.

Ashton is best known in Australia for his comedy work for brands such as NRMA Insurance, Vodafone and others, as well as for his 2007 comic feature film, “Razzle Dazzle,” a send-up of overbearing stage mothers and dance competitions.

 

No stranger to the US, his showreel includes a comedy spot for Woolworth’s branded beef that features a friendly Aussie handing out barbecued samples of the product to typically quirky real people on the streets of New York City, including two grateful cops who were not averse to grabbing a quick bite while in their squad car.

 

Says Ashton: “I love America, and I’ve spent so much time here that I figured it was time to try my hand working in the American market. It’s become a truly global marketplace for directorial talent these days, and I think I have a something to offer here. So it all just made sense.”

 

Ashton says many Aussies are used to bopping back and forth between their home and the States, “so it’s really not a big deal for us. And when Pola contacted me about it, I was impressed; she’s a go-getter who knows what she’s doing. As I’m fully committed to working in the US, it just felt like the right time.”