Booking.com launches first-ever Australian brand campaign with Mick Molloy via W+K Amsterdam
Australian online hotel booking service Booking.com has unveiled its major brand launch across the country today via Wieden+Kennedy, Amsterdam. The campaign re-introduces Aussie travellers to a globally successful booking experience.
Booking.com’s first-ever Australian brand campaign, Booking.yeah, will launch online, across TV networks and in cinemas, offering an online travel solution at 345,000 properties around the world that prioritises the customer experience.
Booking.com was recently rated by Hitwise as Australia’s “biggest and fastest growing” online travel agent, with more than 5.3 million visits a month.
Voiced by funny man Mick Molloy, the Booking.yeah campaign launches with a 60 second clip carrying the same 
title, accompanied by three shorter films – Booking Right, Booking Genius and Booking Joy.
Says Paul Hennessy, Booking.com’s chief marketing officer: “Every night more than one million guests stay in hotels and other accommodations booked on 
Booking.com. Whether travellers are seeking the vacation of a lifetime or an overnight business trip, Booking.com is the number one accommodation site for finding a home-away-from-home that meets their budget and surpasses their expectations.”
The campaign transforms the word ‘booking’ from a simple transaction and company name into an adjective for the sheer, unbridled joy and satisfaction when you open the door to your accommodation and know you’ve got it right. It is an adjective for those moments of delight that Booking.com uniquely delivers to its customers.
Says Eric Quennoy, W+K Amsterdam executive creative director: “Aussies are among the world’s great travellers; they’re also quite discerning when it comes to getting the accommodation right. So for the person tasked with the booking, there’s a hell of a lot of pressure on their shoulders. Get it wrong, and you’re a pariah. But when you get it right, you’re a ‘booking genius’, and the rest of the holiday just falls into place.”
Quick facts about Booking.yeah campaign
- Films directed by the award-winning filmmaker collective Traktor, founded in Sweden, now based in Los Angeles
- Rehearsed and shot over a week in various places in actual Booking.com accommodations
- With 16 lead actors (and approximately 50 extras)
- Media buying by Mindshare in Sydney
- The Booking.yeah film will be followed by a further series of films (both 30 and 15 seconds – with each individual narrative extoling the delight of right in a different fashion)
The Booking.yeah advertising campaign was created by Wieden+Kennedy Amsterdam. Australia is the first market outside the U.S. to view the campaign. Media buying was by Mindshare in Sydney.
BOOKING.COM
CEO Darren Houston
CMO Paul Hennessy
Brand Director Cort Cunningham
WIEDEN+KENNEDY AMSTERDAM
1. Booking.Yeah film
Executive Creative Directors – Mark Bernath & Eric Quennoy
Creative Directors – Mark Bernath & Eric Quennoy
Copywriters – Rick Chant, Zach Watkins
Art Director – Barney Hobson
Head of Broadcast – Erik Verheijen
Agency Producer – Tony Stearns
Planners – Martin Weigel, Richard Oldfield
Group Account Director – Jordi Pont
Account Manager – Bastien Laurent
Project Manager – Jackie Barbour
Business Affairs – Michael Graves, Emilie Douqué
2. Booking Right film
Executive Creative Directors – Mark Bernath & Eric Quennoy
Creative Directors – Mark Bernath & Eric Quennoy
Copywriters – Mark Bernath, Zach Watkins
Head of Broadcast – Erik Verheijen
Agency Producer – Tony Stearns
Planners – Martin Weigel, Richard Oldfield
Group Account Director – Jordi Pont
Account Manager – Bastien Laurent
Project Manager – Jackie Barbour
Business Affairs – Michael Graves, Emilie Douqué
3. Booking Genius & Joy films
Executive Creative Directors – Mark Bernath & Eric Quennoy
Creative Directors – Mark Bernath & Eric Quennoy
Copywriter – Zach Watkins
Head of Broadcast – Erik Verheijen
Agency Producer – Tony Stearns
Planners – Martin Weigel, Richard Oldfield
Group Account Director – Jordi Pont
Account Manager – Bastien Laurent
Project Manager – Jackie Barbour
Business Affairs – Michael Graves, Emilie Douqué
MEDIA BUY – WIEDEN+KENNEDY NEW YORK
PRODUCTION COMPANY – TRAKTOR
Director – Traktor
Director of Photography – Stéphane Fontaine
Head of Production – Rani Melendez
Executive Producer – Richard Ulfvengren
EDITING COMPANY – FINAL CUT LONDON
Editor – Edward Line
Executive Producer – Michelle Corney
AUDIO POST – WAVE AMSTERDAM
Sound Designer/Mixer – Alex Nicholls-Lee
MUSIC – MASSIVE MUSIC
Artist / Title – Various tracks
Music Company – Massive Music
Music Producer – Mr. Tommy Zee
ONLINE/VFX – GLASSWORKS AMSTERDAM
Flame – Morten Vinther
Executive Producer – Jane Bakx
TELECINE FINISH
Colorist – Paul Harrison
Executive Producer – Fi Kilroe
3 Comments
This is an international campaign with an Australia re-voice.
Fkn love it
seen it a thousand booking times and still love it.