Cadbury launches new ‘It’s Crispello Time!’ tvc in Joyville campaign via Saatchi & Saatchi, Sydney

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crispello 03.jpgTo celebrate the launch of Cadbury Crispello in Australia, Cadbury has launched a new campaign via Saatchi & Saatchi, Sydney that aims to provide a less serious moment by encouraging people to take a joyous break from the daily grind.

This is done through the introduction of a new Joyville icon, a singing Bulldog, who delivers two women a soulful rendition of MC Hammer’s famous track ‘U Can’t Touch This’. After lightening the mood, the dog delivers the women some Cadbury Crispello to bring some joy to their afternoon.

crispello 01.jpgThe campaign sits under the Cadbury Joyville platform and continues the brand’s push to deliver consumers genuine moments of joy and will come to life via a TVC, OOH, digital, sampling POS and PR.

Says Ben Wicks, general manager of chocolate for Cadbury Australia: “We are excited to add another fun TVC to the Joyville stable with the launch of Crispello, continuing to offer our consumers genuine moments of joy.”

Client: Mondelez Australia

Agency: Saatchi & Saatchi Sydney

Digital: Visual Jazz

Sampling: The Shed

Media: Carat

PR: AMPR