ChocStars launches in Australia with new Facebook promo + competition via Fitch Media

To celebrate the launch of ChocStars in Australia, Fitch Media has launched a new Facebook promotion to find the best pet lookalike pets and their owners.

ChocStars arrived on Aussie shores from sell-out seasons in 21 countries, including France where they are star attractions in the gorgeously named ‘Le Bon Marche, Le Grand Epicerie’ Paris.

Made from the finest European milk chocolate, ChocStars have a greater than standard Australian minimum cocoa content of 32% per 100 gram. Featured above (left to right) GG, Pop, Fashion, Pirate and Rap are headlining now in all the best chocolate shops and retailers around Australia from $7.95 a bar. Others on sale include Brother, Western, and Tramp.

ChocStars is produced in the UK by the makers of award winning, organic, fairly traded chocolate, Chocolate and Love. Co-founder Richard O’Conner said people love ChocStars as they love their pets.

Says O’Conner: “ChocStars is a fun, cheeky, chocolate brand that basically makes people smile. People love their chocolate, and people love their pets, and it’s amazing how human pets can begin to look,  and behave, once you have one in the family, so we thought we’d have some fun with that… but make no mistake, any resemblance the ChocStars bear to human individuals is purely coincidental.

“ChocStars are real pets. They are not real celebrities. And in truth we didn’t really dress them up so rest assured no animals, or celebrities, were harmed during the making of ChocStars chocolate bars.”