Citroën introduces the DS Line in latest ‘Say No to Conformity’ campaign via Havas Australia
September 26 2013, 1:02 pm | | 4 Comments
Citroën has launched its DS Line with a new campaign via Havas Australia, asking: Are you a Yes Man? Say no to conformity is the line.
The campaign includes an overseas produced spot for the DS5 directed by US film director James Gray, featuring Ewan McGregor and Vinessa Shaw.
4 Comments
And the award for ‘Worst Use of Ewan McGregor in a TVC’ goes to Citroen, despite extremely stiff competition from LG.
When I saw this for the 1st time on TV I thought it was 2 separate ads. Agency up the front, client brings in the rear.
the copywriter who wrote the VO at the end should be sacked
Say NO to shit ads.