Domain finds the perfect property match in its new spring campaign via Whybin\TBWA Sydney

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perfectmatch.jpgDomain.com.au has launched its latest multi-platform campaign “Thousands of Perfect Property Matches” to kick off the spring selling season via Whybin\TBWA Sydney.

The campaign sees the return of the stars of “Perfect Match”, Greg Evans and Dexter the robot, who illustrate the ease with which homebuyers can get their perfect property using Domain.

dexter.jpgThe TVCs feature the finger search and photos and notes tools that have become an essential part of the property search process, as well demonstrating the thousands of listings buyers have access to through Domain’s website, m-site and apps.

 

The campaign will run with TVCs featuring Greg and Dexter on free-to-air and pay TV nationally, as well as across print, radio, OOH and digital.

Says Matt Siddons, marketing director, Fairfax Real Estate: “It’s great to see Greg and Dexter back in market. The contrast between this much loved 80s robot and Domain’s innovative property search tools has proven to be very effective in bringing the Domain proposition to life.”

Says Peter Fitzhardinge, managing director of Whybin/TBWA: “After the success of the last campaign, bringing Greg and Dexter back to the screen for an encore was a no brainer. The pair are a great vehicle to demonstrate the many features of the Domain property apps and show just how good they are at finding your perfect match.”

Advertising agency: Whybin/TBWA

Media agency: Carat