F4 Consulting appoints Abbey Sands and wins Dare Iced Coffee and Initial Hygiene accounts

Continuing its growth trajectory in the first half of 2013, F4 Consulting has today announced two new major client brand appointments, Dare Iced Coffee and Initial Hygiene as well as appointing Abbey Sands in the role of account assistant.

Lion has appointed F4 to work on Dare Iced Coffee. F4 will work collaboratively with Lion’s other agency partners to plan and implement earned media programs to support the core brand as well as innovation over the next twelve months. F4 also works with Lion on a number of other brands including Dairy Farmers, PURA, and King Island Dairy.

Initial Hygiene has enlisted F4 to manage its consumer, trade and business media to support

the transition of the well-known Pink Hygiene brand as it becomes Initial Hygiene in Australia. A major media relations program is planned including an exposé on some of Australia’s worst hygiene habits. F4 will also develop a new company wide internal communications program for the Rentokil Initial Group.

Says Fergus Kibble, managing director and founder of F4 Consulting: “We are excited to be working with both of these major brands on these challenging projects and we welcome them to F4.

“As we continue to win new business we also continue to expand our team, and are looking

for high calibre people to join us. We recently welcomed account assistant Abbey Sands

and this week we have commenced looking for an experienced senior account manager to

join the team.”