Fashion e-tailer The Iconic gears up for an early summer in a new TV campaign via Toby & Pete
Fashion e-tailer The Iconic has launched a fresh TVC via Toby & Pete, as it moves to capitalise on growing consumer sentiment and the arrival of an early summer.
The Iconic TVC has just aired across multiple time slots on all channels Seven, Nine, Ten and Foxtel, and will run until November.
Heading into a key retail period, the TVC is aimed position the online retailer as a ‘go-to’ place for a wider audience. Built around the message that the new season has arrived at The Iconic, the focus is on key trends and styling direction across womenswear, menswear and sports performance.
Produced in collaboration with Toby & Pete, and director Angus Forbes, the team behind Flume’s video clips, the company said the concept is a “fun, bright creative that showcases the spring summer collection at The Iconic”. Music was composed specifically for the TVC by the team at NYLON.
With consumer confidence at three year highs, buoyed by record low interest rates [according to the Westpac-Melbourne Institute of Consumer Sentiment], The Iconic co-founder and managing director Adam Jacobs said the company expects the new campaign will further boost customer engagement.
Says Jacobs: “Consumer sentiment is definitely on the rise and our new campaign is positioned to cement our position within the Australian marketplace. As a business, we continue to expand our range of local and international fashion brands, invest in the convenience of our website, and build on our market-leading shipping and customer service while ensuring our marketing activities deliver maximum impact.”
2 Comments
Nice colours. Looks Different.
Its a retail ad with a good track and some colours, nothing to see here, move on..