Five content makers to pitch creative ideas live on stage in response to Bendon brief
A session at this week’s Festival of Branded Content and Entertainment will see five content makers and creatives from the worlds of mobile development, sports sponsorship YouTube, content and augmented reality technology compete to solve a real business problem.
The five content makers will pitch their response to a brief live on stage.
The brief is to be presented by the marketing director of underwear brand Bendon Group, Catriona Watson.
The panellists include:
• 18 year old Youtube star and actor Troye Sivan,
• Jon Holloway, managing director of content agency The Conscience Organisation
• Paul Kouppas, CTO and co-founder of augmented reality specialists ExploreEngage
• Josh Black, COO GroupM ESP Asia Pacific
• Cameron Wall, head of mobile, APAC, DigitasLBi.
The session is modelled on one of the most successful conference sessions from Mumbrella360, “Seven technologists; one brief”, which was hosted by consumer psychologist Adam Ferrier.
Tickets to the Festival – and the programme – are available for two more days only here. The conference takes place at Luna Park in Sydney this Thursday October 3.
Conference sessions include:
• Measuring effectiveness and ROI of branded content to be debated at BE Festival
• Bauer, Myer and Telstra to share the role of content in building loyalty and driving purchase in retail
• An interactive content planning workshop for brands
• The Glue Society’s Jonathan Kneebone to debunk “naive” expectations of branded content
• Felicity McVay, head of content partnerships at Youtube on how YouTube helped build Jimmy Kimmel’s TV audience (and what that means for your brand)
• Daft Punk, Rolling Stone and Coca-Cola to talk about creating real life experiences that get the world talking
• Boost’s Zombie apocalypse: The Monkeys share a case study on how
• Brent Annells from Facebook to talk about integrating social media with broadcast TV for brands
• Dove Real Beauty Sketches and Dumb Ways to Die: the story behind two of the world’s most successful pieces of brand-funded viral content
• Steve Coll on using TVCs as a supporting medium for connecting audiences with content
• Intel to share their branded content creative process, including Ten’s Offspring integration and native advertising
• Musician Ricki-Lee and Universal Music to talk collaborating with brands