Frost* expands with acquisition of digital agency The Nest – business will become The Frost* Group with The Nest its new digital offering

Sydney creative agency Frost* will become The Frost* Group, following the acquisition of award winning digital shop, The Nest.

The Nest will continue to operate as a separate entity, servicing both existing clients and acting as Frost’s digital offer, giving the studio complete in-house capability to provide a full digital service covering web, mobile and apps, as well as publishing for tablets.

The Nest’s team of 10 will move into Frost’s Surry Hills studio space in the coming weeks, including founder Stuart Buchanan, who will become head of digital at The Frost* Group and also sit on the company’s board. Buchanan will work closely with executive creative director Vince Frost, as well as creative director at Frost*, Anthony Donovan, to provide digital expertise for the group’s full roster of clients.

Says Vince Frost: “This is an incredibly exciting time of growth and expansion for us. Frost* has gone from strength to strength, putting us in a position to realise our strategic vision of creating an environment that will allow us to deliver on digital with the same level of expertise and excellence that we are known for with our strategic and creative work. The acquisition of The Nest has come at a time when digital is ever expanding in significance and crosses over into areas that we have traditionally owned. This move will feed the success of both Frost* and The Nest, allowing both entities to capably provide a more rounded offer”.

Buchanan founded The Nest in 2010, offering services across digital design and development, strategy, social media campaigns, content marketing, digital publishing and video production, for a roster of clients including AMP, Sydney Festival, SBS, Art Gallery Of New South Wales, Goodman, Sydney Harbour Foreshore Authority, Tropfest, Sydney Dance Company, MONA, NSW Department of Premier and Cabinet, the Sydney Writers Festival and TAFE NSW. Frost* has been working closely with The Nest in an affiliate capacity for a number of years and following the acquisition by The Frost* Group, it will be “business as usual” for the digital agency and its clients.

Buchanan is confident the move will allow the business he founded to reach its full potential.

Says Buchanan: “With the backing of Frost* and their reputation around the globe, The Nest will be able to grow to a new level of prosperity. I am excited to be able to steward The Nest towards the continued growth and future success I always knew it was capable of achieving, with the support of Vince and his talented team. This transition will allow The Nest to expand our offer to clients, integrating our excellence in design and technology with access to leading expertise beyond digital as well.”

In March this year, The Nest was named as one of the “Top Ten Forces & Faces in Australian Design” by respected national magazine, Design Quarterly (DQ).

(Pictured L-R: Vince Frost and Stuart Buchanan)