Gruen Planet ep 3, Wed Sept 25 at 8:30pm: Marketing the Grand Finals and the challenges of selling a job that might involve you being shot

September 23 2013, 1:17 pm | BY Ricki Green | No Comments

videopattern_512x288.jpgOn Gruen Planet this week, as we push deep into September, you can almost smell, almost touch, almost taste the Rugby League and Aussie Rules Grand Finals. Yet, even though the two codes have fan bases of similar size, and even though the two grand finals will be among the most watched programs on TV this year, only one of them seems to appeal to marketers. Why?

 

If you missed last week’s episode of Gruen Planet, catch up now on iview here.

Also, our screens are being bombarded with Defence Force job ads. The ADF is one of the biggest advertisers in the country, spending $40 million a year to attract recruits. What are the challenges of selling a job that might involve you being shot? And how hard is to convince women to join when sex scandals clog the headlines?

 

This week’s guest panellists include Carolyn Miller, communications strategist and Bram Williams, Archibald Williams.

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