Hotels.com drives awareness in a new campaign with Aussie comedian Sam Simmons via Host

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HotelsHost.jpgExpedia owned hotel-booking site, Hotels.com has recently launched a new campaign to drive awareness and ultimately build market share featuring the voice of award-winning Aussie comedian Sam Simmons.

 

The campaign, created by Host, focuses on Hotels.com’s expertise and breadth of product as well as espousing its passion for hotels.

Spanning TV, online and inflight video as well as print and it will be in market for the coming months.

 

Says Katherine Cole, marketing director, Hotels.com: “This newly launched campaign showcases our scale and expertise in a fresh way whilst reinforcing why we are the perfect travel ally for Australian travellers. With over 220,000 hotels around the world the message is delivered with a touch of Aussie humour whilst reinforcing our reputation as the hotel experts.”

 

Says Suzie Shaw, Host CEO: “The challenge in this market is to create top of mind awareness and that’s what we’ve set out to do for Hotels.com.”

 

Hotels.com Marketing Director: Katherine Cole

Creative: Host