iSonea launches a new online campaign for asthma management tool AirSonea via Enigma
Newcastle agency Enigma has created a campaign for medical technology firm iSonea’s new asthma management device AirSonea which launched in Melbourne this week.
The launch is backed by an online campaign using videos on YouTube. One video uses Olympic gold medallist Cathy Freeman – who revealed her own struggle with asthma at the launch.
The other video features an ‘asthma guardian’ – or anti-hero character personifying the AirSonea device – to demonstrate how this ‘Revolution in Asthma Management’ can bring peace of mind to parents of children with asthma (asthma is the #1 reason for outpatient ER visits).
Says Glenn Cogan, Enigma executive producer: “Asthma management has come along way from the 50s when inhalers were introduced and we wanted to capture the massive emotional benefit that the AirSonea device offers to parents of kids with asthma. The Asthma Guardian concept represents that element of security and protection parents want for their kids when they aren’t around to watch over them. It’s a massive load off their shoulders to know that this device is monitoring their child’s wheeze so they aren’t caught off-guard by an asthma attack.”
Agency: Enigma
Executive Producer: Glenn Cogan
Director: Karl Brandstater
Group Art Director: Matt Plummer
Copywriter: Matt Dawe
Producer: Katie Hope
Head of Client Services: Leisa Cameron
2 Comments
Well done Matts. Go get ’em
Hope Enigma were not paid for this campaign, seems very primary school…………………no market penetration at all!!