Joyville reveals its lighter side in new Bubbly campaign created by Ogilvy Johannesburg
Cadbury Dairy Milk is continuing the magical Joyville story this Spring with a fun, light-hearted chapter to mark the release of its new-look Bubbly range in a new campaign originally created by Ogilvy Johannesburg, repurposed for the Australian market via Saatchi & Saatchi, Sydney.
Joyville is supporting the launch of this new chapter with an IMC campaign encompassing TV, PR and Search.
The 30 second TV spot ‘Floating Cows’, which airs nationally on Sunday 29 September, takes viewers behind the scenes at a magical Joyville dairy farm to reveal where Cadbury Dairy Milk Bubbly comes from. A farmer introduces Joyville’s upside-down floating bubbly dairy cows and shows the viewers where the magic happens.
Ben Wicks, general manager marketing chocolate for Cadbury Dairy Milk said he is excited by the creative campaign that aims to breathe new life in to the Bubbly brand and ensure Cadbury Dairy Milk continues to multiply the joy for Australians.
Says Wicks: “We are excited to introduce the new-look Bubbly range to the Australian market and think it will really resonate with consumers looking for a delicious, aerated chocolate snack. The fun, light-hearted nature of the Bubbly brand is perfectly encapsulated in the Floating Cows TVC and supporting campaign which brings life to the quirky, magical world of Joyville in a real and compelling way.”
TVC originally developed by: Ogilvy Johannesburg
Re-cut for Australia by: Saatchi & Saatchi, Sydney
Media: Carat
PR: Royce Communications
2 Comments
Does he lick the Cadburys pack and have an LSD hallucination experience?
This reminds me of a little drawing I did back in 2007