M&C Saatchi Sport & Entertainment appoints Susan Maxwell in strategy director role

Leading sponsorship strategy and activation agency M&C Saatchi Sport & Entertainment has announced the appointment of Susan Maxwell (left) as strategy director; joining this month.

Maxwell, a B&T 2013 30 under 30 winner, has a strong background in brand marketing, experiential and sponsorship strategy and has worked with some of Australia’s most iconic brands in both a client and agency capacity across a range of industries including FMCG, Alcohol, Finance and Telecommunications.

She comes to the position from Octagon Australia where, as GAD, she led the Lion Co. business overseeing multiple brands including XXXX GOLD, Hahn Super Dry and Budweiser and worked with Lion Co. to develop a new approach to unlocking the power of experiential and sponsorship. Prior to leading the Lion account, Maxwell was instrumental in leading strategic sponsorship and activation plans for multiple Telstra projects and contributed to multiple new business wins.

At M&C Saatchi Sport & Entertainment Maxwell will look to bring her strategic experience to existing clients, including Commonwealth Bank, IAG and Pepsi as well as leading the further development of their thought leadership and strategic capabilities.

Maxwell was appointed by M&C Saatchi Sport & Entertainment MD Jamie Gilbert-Smith, who stated:

“It’s fantastic that Susan is joining us. She brings with her market leading skills and experience, as acknowledged by her 30 under 30 award and the fantastic results she’s delivered for some innovative and challenging clients.”

“M&C Saatchi Sport Entertainment has grown exponentially in recent months through new wins and client growth. Bringing Susan on board was the logical step in meeting the challenges of that growth and continuing to taking our offering forward.”

“Our business has consistently driven programs that have delivered meaningful results for our clients. However, we can’t rest on our laurels and believe we need to continue to challenge ourselves and our clients to deliver strategically sound, innovative programs and Susan is the ideal person to build on that and help drive the business forward”.

Says Maxwell: “I am really excited to be joining such a reputable agency with an enviable stable of clients. I look forward to getting stuck in and helping Jamie and the team continue the momentum they have built this year”.

M&C Saatchi Sport & Entertainment is part of the M&C Saatchi Group. Its key clients include Commonwealth Bank, IAG, Pepsi Max, SKINS, GWS GIANTS, Steggles and ASICS.