Red Rooster celebrates ‘Heroes of Hunger’ in new campaign for the Mega Rippa via 303Lowe

| | 7 Comments

Mega.jpgRed Rooster is celebrating the “Heroes of Hunger” in a campaign for the new Mega

Rippa, created by 303Lowe.

The campaign introduces Red Rooster’s new Mega Rippa, featuring double crunch chicken strips and available in three flavours: BLT, Classic Herb Mayo and Bacon & Cheese.

The tongue-in-cheek campaign introduces Red Rooster’s “Heroes of Hunger”: the hardworking

Aussies we all know and love, like the IT Guy and the Used Car Salesman, who work up a real hunger by avoiding hard work.

Says Richard Morgan, executive creative director at 303Lowe Sydney: “We all know that the

office would come to a standstill without the tireless efforts of the IT Department. Red

Rooster is the brand that’s brave enough to stand up for and celebrate the unsung

heroes that keep our country ticking. Rooster’s hunger is to satisfy theirs.”

The campaign includes TV, radio, print POS, social media and online advertising. It launched Sunday 1st September.

ECD: Richard Morgan

Art Director: Salvatore Cavallaro

Copywriter: David Biddle

Head of Television: Sean Ascroft

Producer: Amanda Collins

Account Management: Mike Naylor, Sophie O’Sullivan, Alexandra Goddard

Production Company: Photoplay Films

Director: Matt Kamen

Producer: Florence Tourbier

Editor: Mark Bennetts

Post production: Method Studios

Sound: Sound Reservoir