‘Rodney’s House of Whacks’ premieres for Vicroads’ latest campaign via Marmalade
Finding a new way to discuss dangerous driving with young drivers was behind the “Rodney’s House of Whacks” campaign for Vicroads via Marmalade Melbourne.
Rodney, a self appointed ‘Road Safety Guru’ and his off-sider, Eric, an 80 year old martial arts instructor (and Rodney’s next door neighbour), recreate the outcome of dangerous road practices with the aid of watermelons, Devon sausage and other, assorted household items and foodstuffs.
Says Marmalade ECD Neil Mallet: “We wanted a way of delivering the road safety message without all the usual scare tactics. Rodney’s House of Whacks is a strange and educational world.”
The campaign launches with a series of online films and shorts. Additional campaign elements, including a game called “Jelly Brain”, will be released progressively.
Agency: Marmalade, Melbourne
Executive Creative Director: Neil Mallet
Writer/Art Director: John Akritidis, Michael Davey
Producer: Beaver
Head of Digital: Donal O’Keefe/Nadia Lotter
Interactive Producer: Kristyna Perri
Digital Design: Brad McLean, Donna Harapan
Community Manager: Kate Pattison
Production:
Production Company: Otto Empire
Director: Angus Sampson
Executive Producer: Jo de Fina
Producer: Victoria Conners-Bell
DoP: Jeremy Rouse
SFX: Peter Stubbs
Editor: Jon Holmes (Tide)
Sound Engineer: Craig Conway (Final Sound)
Clients:
VicRoads Marketing: Lydia Castleden and Caroline Rebaque
3 Comments
ha! fuckin awesome.
it lives
Wow! So bad.