Sam Cavanagh + Naked’s Adam Ferrier to speak at National Radio Conference on Oct 11 at the Royal International Convention Centre, Brisbane

“If Psychologists Ran Radio Stations” is the hypothetical situation to be explored by Adam Ferrier, who will use his background in consumer psychology to develop personality profiles for some of Australia’s prominent radio brands.

Before the conference, content and program directors from leading commercial radio networks will be asked to complete surveys on their brand’s “personality”. The resultant tongue-in-cheek profiles will embrace the principles of behavioural psychology and behavioural economics and offer a different slant on how a radio brand might be programmed based on its personality.

Cavanagh, who went from producing the top rating Hamish & Andy Show to his current position as Southern Cross Austereo’s national executive producer, will provide unique insights into the development and success of Australia’s biggest radio brand.

His internationally acclaimed presentation, “Fans Not Listeners”, provides an overview changes in the way audiences consume content and how some of the most successful shows are pushing content across multiple platforms. Three-time Australian Commercial Radio Award winner for Best Show Producer, Cavanagh will talk about radio brands getting closer to their audiences and encouraging greater involvement in what they do.

Says Joan Warner, Commercial Radio Australia chief executive: “We are excited to have both Adam Ferrier and Sam Cavanagh speak at the National Radio Conference this year. Both are passionate and engaging speakers with innovative and interesting ideas.”

The National Radio Conference will be staged this year in Brisbane, the day before the 25th annual Australian Commercial Radio Awards. Further speakers will be announced in the coming weeks.