Shine Lawyers launches new campaign via Clemenger BBDO Brisbane + Universal McCann
Shine Lawyers will launch a new campaign this weekend marking a completely fresh approach for the legal category, using animation to illustrate real stories, told by Shine clients.
It is the first new work for Shine Lawyers since partnering with Clemenger BBDO Brisbane and Universal McCann.
Says Stephen Deane, Shine Lawyers CMO: “The new campaign would shine a light on the firm’s biggest points of difference which are being human, valuing great service, and making the legal process uncomplicated.
“It’s about taking people from an often dark place and helping them regain control of their lives through genuine, down to earth expert advice and support.”
The first 30 second brand commercial will launch this weekend, with a distinctive animation style created by Airbag Productions. Tactical TVC’s will follow and the campaign will also have a strong digital and radio presence.
Says Deane: “It’s been a very collaborative process with Clems and UM and the result is a campaign that will definitely have category cut-through.
“The campaign theme ‘That’s where we shine’ strongly brands the message for Shine Lawyers and reinforces the real difference we make to our clients’ lives.”
2 Comments
Interesting approach & style. Will no doubt cut through, but I guess we’ll have to wait to see how effective it is.
Great animation and certainly a change for the category.